Monday, April 3, 2017

Week #3

Week #3

Week #3 - Assignment #1 - Reviewed and Revised Draft (100 points)

Last week you wrote a draft of a personal body art narrative. In a face-to-face class, you would have the opportunity to swap papers with another student or two for a peer editing activity.  Instead, you will be self-editing your essay or finding a friend or relative to listen.

 If you have a friend or relative who will listen to you read your essay out loud, read to that individual. Ask the listener to tell you two things that were strong in the story. Ask the listener to tell you two things that could be changed for the better. For example, was anything confusing? Did the listener want more information about anything?

There is also an app call Natural Reader that will scan your writing and read it back to you. It is free. There are probably others that do the same.
The goal is to listen to your own words. You will be surprised at how much you can do to improve your writing just by listening to yourself or others read!

If you can't find a friend or relative who has time to listen, record yourself reading the essay out loud. Cell phones are great for this!  Next, play the recording back and follow along as you listen. Look for areas that are strong. List two. Look for areas that need revision. List two.

In writing,  record either the comments of your listener or your own reflection.

Revise your essay and post it on CANVAS. (Note: The revision comments should appear before your revised essay begins.)   As a reminder, your narrative should include properly punctuated dialogue.

Week #3 - Assignment #2 - Persuasive Techniques

Advertisers want to get you to spend your money of their product or service. Politicians want you to give your vote to them. Writers and speakers want you to believe their words and agree with them and possibly support them with time, energy, and money.  No matter what one is selling, the speaker or writer uses several well known and well used techniques.


 After reviewing the information about persuasive techniques, you are now ready to watch and review some ads. Companies pay "big money" to show ads at the Super Bowl You will see the most expensive advertising on television. Your assignment is to select any three ads from any year. Sometimes those voted the worst are actually quite entertaining! Feel free to select other ads if you see something newer on television. The final game of the NCAA basketball tournament is Monday night. There might be something new there.

Here is a link: http://www.cbssports.com/nfl/news/2017-super-bowl-commercials-watch-the-latest-leaked-ads-best-and-worst-of-all-time/


1) Identify the product
2) In a sentence or two, describe the ad.
3) Identify the persuasive techniques used.
4) Identify the target audience. A target audience can be identified by, among other items, age, health, and wealth. Also, is the ad geared to people who already use the product or service, or is it aimed at new customers?
5) Explain if you think the ad was effective and tell why or why not. The bottom line is: Will this ad make people spend their money?

Post in Canvas. (30 points)

Week #3 - Assignment #3 - Politics

Read an inauguration address from any president of your choosing.
  • What persuasive techniques are used?
  • Use the lists from the links at Assignment #2. 
  • Write a brief essay, up to two pages but no shorter than one, and identify the techniques. Explain if the techniques are effective. (This is your opinion. Justify with evidence from the address.)  Be sure to identify the president, date, and note if this was the first term or second term address. It makes a difference! Did the President seem to be speaking to a friendly audience, or was he speaking to the voters who supported the other candidate? Perhaps he was addressing both audiences? How could you tell? What did he say that convinced you of the audience?

This will be a challenge, but do not use first person point of view in this essay. That means to avoid phrases such as "I think. I feel. I know. I believe." Your writing will be more powerful in third person.

Here is a link to the addresses: http://homeofheroes.com/presidents/inaugural/index.html

If you don't see your favorite, Google it.  In addition, some of the later speeches are on YouTube. Watch and listen if you like.

(60 points)

Week #3 - Assignment #4 - Readings
. "With These Words, I Can Sell Anything" by William Lutz
https://12ap.wikispaces.com/file/view/with+these+words.pdf

This essay explains the use of "weasel words" in advertising. Read the essay and answer questions 1, 2, and 4.

"The World of Doublespeak" by William Lutz
 http://www.cusd80.com/cms/lib6/AZ01001175/Centricity/Domain/318/The%20World%20of%20Doublespeak-William%20Lutz.pdf Answer the following questions:
  • Questions on meaning: 1, 2, 3, 4
  • Questions on writing strategy: 1 & 2
  • Questions on language 1 & 3
  • Read "William Lutz on Writing" Answer question #1 OR #2.
(60 points)

Week #3 - Assignment #5 - Discussion Board

First, read "YouTube This!" by Joe Queenan http://articles.latimes.com/2007/jul/08/opinion/op-queenan8

Do you agree or disagree with Queenan? Share your thoughts about YouTube and its many uses. Would the world be better off without YouTube, or is YouTube shaping society in positive ways?

Your first post should be made by midnight on Thursday, April 6, 2017. (Earlier is better!) Post reactions to the posts of at least three others. Due by 6:00 am on Monday, April 10, 2017. 

(25 points)

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